Author(s): Reena Saxena, Dr. Preeti Naik and Dr. Mahadev Pandagre
Abstract: The preferred means of payment in the modern period is credit cards, sometimes referred to as "plastic money." Credit card use has increased dramatically in Hyderabad, India, which has led scholars to examine how credit cards affect consumer behaviour and what benefits they give. The purpose of this research is to look at how credit cards affect consumer behaviour and what advantages they have for people living in Hyderabad, India. 42 participants academicians, bank managers, and credit card users—were given a questionnaire to complete in order to collect demographic data such gender, income, and educational background. To look for any connections between customer data and credit card use patterns, the data was subjected to modelling analysis and chi-square analysis. The findings show a favourable correlation between consumer data and credit card use patterns. The survey also suggests that in order to meet the growing demand for credit card use, financial institutions in Hyderabad should provide clear, thorough information and services. In summary, this research highlights the increasing acceptance of credit cards in Hyderabad and emphasises the need for financial institutions to keep up with this trend.
Reena Saxena, Dr. Preeti Naik, Dr. Mahadev Pandagre. Consumer behavior toward the use of credit cards. Int J Adv Acad Stud 2024;6(5):124-128. DOI: 10.33545/27068919.2024.v6.i5b.1185
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